What is more important to you – selecting a goal or achieving a goal? Most will say achieving a goal. After all, anyone can select a goal, that’s easy. But achievement? That comes from hard work, time, risk, courage, and did I say hard work?
Plus achieving goals make us feel: Good. Proud. Accomplished. Satisfied. Worthwhile. Legitimate. Noticeable. All of these positive outcomes from goal achievement lead us down a path of selecting goals that are: Within Reach. Easy. Low-risk. And these characteristics all combine to set goals that make achievements less satisfying, worth less, and unnoticeable.
Listen to Les Brown: